essence
Reducing things to their fundamental purpose. Celebrating innovation while removing the unnecessary to sharpen their perceived quality. Driving simplicity through honesty, purity and function
DESIGN THAT REFLECTS THE TRUE ESSENCE
INAX has a defined set of Brand Design Values, which are shared by all designers to study thoroughly and further develop the INAX Design.
INAX DESIGN: REIMAGINING THE BATHROOM EXPERIENCE
The beauty of a shape renders value in enriching the feelings of those who see it. INAX further enhances the value of design, combining it with innovation to reimagine the bathroom experience. As if they were equipment that changes one’s feelings, toilets, bathtubs, wash basins, faucets, tiles, and bathroom spaces all bring about a deeper level of relaxation and the vitality to feel positive. INAX Design continues to visualize new value, to help you be the best you can be.
sophistication
The celebration of quality and craftsmanship, attention to detail, fit, feel and finish. Every element is intelligently organized with a respect for tradition and etiquette.
thoughtfulness
Created through a deep understanding of user needs, both articulated and unarticulated. Easy to use, intuitive and considered, resonating the care and dedication with which they were designed and made.
DESIGNING THE OVERALL BATHROOM SPACE TO FIT AESTHETICALLY IN THE ARCHITECTURE
No single product can help people feel relaxed and energized by itself. INAX values the coordinated elegance of the overall space. By utilizing the horizontal and vertical lines of the tiles, INAX places products in organized positions, carefully designing the space to make the bathroom comfortable. INAX’s unique sensitivity for aesthetic coordination is built on its corporate foundation of developing tiles and its heritage of collaboration with architects and designers.
THE JAPANESE BEAUTY OF LIGHT AND SHADOW
The Japanese have traditionally sought beauty by embracing natural light and its seasonal changes within the architecture. From the sunlight and the dim glow of the moon emerge a myriad of different shades of darkness, reating spaces of unparalleled beauty through the interplay of light and shadows.
WITHIN THE ARCHITECTURE
With eaves limiting the sunlight, the faint light that penetrates through creates alluring shadows in traditional Japanese architecture. Developing an appreciation of the special effect the use of light can bring about, the Japanese started to design spaces in totality by controlling the shades and shadows.
REFELCTION ON CERAMICS
Crafted with the harmony of light and shadows in mind, Japanese ceramics bring out the allure of their surroundings. The gentle surface glow and changes in the shadows with the shift of light stimulate the imagination, bringing about a quiet sensation in the mind of the beholder.
FUSION WITH WATER
Since ancient times, the Japanese have used water to purify themselves physically and spiritually. With sunshine twinkling on its surface and shadows swaying with its flow, the fusion of light and shadows with water stimulates people’s souls with the natural effect of water.
JAPANESE SPATIAL AESTHETICS: TRANSFORMING BATHROOMS AROUND THE WORLD
How would adopting the concept of light and shadows change the bathroom? The Japanese brand INAX has taken on the challenge of creating such an evolutionary environment. The "bathroom of light" refreshes one’s mind as though the brightness washes away their troubles. The light falling on tiles and products forms a gradation of shadows with a rhythmical effect, filling the entire space with delicate illumination while emphasizing the brilliance of the sun.
The "bathroom of shadows" is dark but in a pleasant way. With a beautiful pale light generated by combining natural light and illumination, it is full of atmospheric shades formed by carefully designed and positioned tiles and products.
Shutting out the hustle and bustle of everyday life, the serenity of the overall space brings about a deep level of relaxation suited for the day's end and helps build vitality for tomorrow. Bathrooms are no longer spaces of limited importance where people spend minimum time. They are taking center stage, offering cleanliness and comfort, transforming everyday life.
discover inax 2 design
inax signature elements
The signature elements illustrate the philosophies and values underlying the brand, nurtured over the years in Japan. Being INAX’s design DNA, they ensure that all INAX products have a consistent look.
squoval
A hybrid shape created from a square and an oval, which INAX has aptly named a “Squoval”. This unique hybrid geometry celebrates the friendly and human shape of the oval with the structure and architectural relevance of the square. The combination of human and architectural elements (humanitecture) help to create a form which is both conscious of the architectural space in which it will be placed and demonstrates a sensitivity toward human interaction. connecting people and architecture.
tension
Inspired by the surface tension of water, this element gently reflects light and invites interaction. This detail adds a controlled, yet dynamic element to an otherwise flat surface. Like the edge of a samurai’s sword, it is precise, elegant and beautiful. The form has an embedded function and acts as a guard to water; its symmetrical incline gently repels liquid.
volcano
Flowing from one surface to the next, the volcano is a controlled organic transition, inviting interaction and intuitively guiding the user to a point of importance. The volcano is easy to clean and maintain and is robust yet elegant.